Persuasion & Influence

Does your work require you to persuade and influence others?
Do you know the elements that make a message persuasive?
Would you like to persuade & influence without pushing or forcing?

Summary of courses:
Crafting a Persuasive Message
Leadership Presence & Persuasion


Crafting a Persuasive Message:
Helping People Think and Act Differently

A Workshop with Sandra Zimmer

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The highest use of persuasion is not manipulating, pressing or forcing others to get them to buy your idea, product or service.  Rather, it is joining up with them to help them get what they want.

Persuasion happens when a listener stops worrying about what you are going to take from him and gets excited about what you can give to him.

To be persuasive, you must design your message carefully. Your message must make listeners feel you care, know you're an expert and believe you can really help them.  When you show that you know the roadmap and can guide them through the risks, you become the one they trust to lead them towards their dreams.

In this workshop tailored for your group, Sandra Zimmer, the creator of The Zimmer Method for Authentic Communication, will guide you through the steps of creating an authentically persuasive message. You'll come away from this workshop being able to apply your persuasive message to your current professional situation such as a group meeting, sales presentation or leadership talk.

You will:

  • Learn 7 elements of a persuasive message that help listeners think and act differently.
  • Clarify the persuasive elements for your important message.
  • Learn how to combine those elements to craft a persuasive message that you want to deliver.
  • Practice delivering your message so that it comes from your heart and has the best chance of persuading your listeners.

This program will help you understand the elements of persuasion so you can repeat the process of creating persuasive messages in the future. You will likely use this Zimmer Method for speaking persuasively for the rest of your life!

(See Schedule of Classes)

Individual Coaching

Need immediate support to speak persuasively in an upcoming meeting, sales presentation or leadership talk?

Individual coaching with Sandra Zimmer by phone, by Skype or in person can help you craft a persuasive message so you have the best chance of influencing the outcome. Phone or Skype sessions can often be done immediately.

Leadership Presence & Persuasion

A Workshop for Executives, Leaders and Emerging Leaders with Sandra Zimmer

Business is moving from management through hierarchical power to leadership through influence and persuasion. The role of leadership is to have ideas, to persuade others to your ideas and to inspire others to give their best.

The Leadership Presence & Persuasion Program addresses two essential leadership skills. 1) how you actually develop the presence of an authentic leader. 2) how to craft and deliver a persuasive message. When your presence is authentic and connects with everyone in the group, others will follow with trust and loyalty. When you craft a persuasive message carefully, you can make listeners feel you care, know you're an expert and believe you can really help them. 

Sandra Zimmer guides you through an experiential program to connect you with your natural leadership presence and ability to speak persuasively from your heart. This program combines proven exercises and techniques from public speaking, storytelling, psychology of persuasion, theatre skills and awareness of performance energy states so you experience a new level of leadership presence.

You Will Learn To:

  • Exhibit a strong, capable, professional presence in front of others.
  • Develop comfort in your skin in front of others.
  • Be present in the moment at the center of attention so you can think on your feet.
  • Make genuine connection with listeners so they feel included as you speak.
  • Understand 7 elements that create a persuasive message.
  • Practice crafting a persuasive message relevant to your current work.
  • Pratice delivering a persuasive message while exuding leadership presence.


Learning to be present for my staff, peers and superiors has made just a difference!


Pat K, Senior Manager, SYSCO


Thank you for an outstanding management retreat for United Environmental Services. UES has a ten year tradition of holding annual management retreats and has invested in many forms of leadership and motivational facilitators. Your Presentation, Persuasion & Leadership Presence was one of the most powerful retreats we have experienced.


Lisa Gary, Vice-President, UES


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Sandra Zimmer presents short talks and speeches for your organization.