Persuasion & Influence

Does your work require you to persuade and influence others?
Do you know the elements that make a message persuasive?
Would you like to persuade & influence without pushing or forcing?

Taking time to craft a persuasive message helps listeners think and act differently. It’s well worth the effort!

A Workshop or Learning Module with Sandra Zimmer

Persuasion is not manipulating or pushing others to get them to buy your idea, product or service. Rather, persuasion is joining up with them to help them get what they want.

Persuasion happens when your listener stops worrying about what you are going to take from him and gets excited about what you can give to him. It only occurs when your listener is coming towards you, not when you are pushing at them.

To be persuasive, you must design your message to create trust. Your message must help listeners know you're an expert, feel you care and believe you can really help them. When your message shows that you know the roadmap, can guide them through the risks and that you want what's best for them, you become the one they trust.

In this program, Sandra Zimmer will guide you through the steps of creating an authentically persuasive message.

You will learn to:

Understand 7 elements of a persuasive message.
Clarify the 7 persuasive elements for your important message.
Combine those elements to craft a persuasive message for your presentation.
Learn the 2 master “S” keys to persuasion.
Practice delivering your message so that it comes from your heart and has the best chance of persuading your listeners.

This program will give you the tools for crafting a persuasive message so you can repeat the process for future messages. You will likely use this Sandra Zimmer Method for speaking persuasively for the rest of your life!

Individual Coaching

Need immediate support to speak persuasively in an upcoming meeting, sales presentation or leadership talk?

Individual coaching with Sandra Zimmer by phone, by video conferencing or in person can help you craft a persuasive message so you have the best chance of influencing the outcome.

After I spoke in Orlando their sales increased dramatically and everyone stayed for the last day of the seminar to hear me speak again when they normally have a 40% attrition rate. Thanks for your help....It obviously made a difference.

Mike Kesner, DDS

Thank you for an outstanding management retreat for United Environmental Services. UES has a ten year tradition of holding annual management retreats and has invested in many forms of leadership and motivational facilitators. Your Presentation, Persuasion & Leadership Presence was one of the most powerful retreats we have experienced.

Lisa Gary, Vice-President, UES