Persuasion & Influence

Does your work require you to persuade and influence others?
Do you know the elements that make a message persuasive?
Would you like to persuade & influence without pushing or forcing?

Crafting a Persuasive Message:
Helping People Think and Act Differently

A Workshop or Learning Module with Sandra Zimmer

Persuasion is not manipulating, pressing or forcing others to get them to buy your idea, product or service.  Rather, it is joining up with them to help them get what they want.

Persuasion happens when a listener stops worrying about what you are going to take from him and gets excited about what you can give to him. It only occurs when the listener is coming towards you, not when you are pushing at them.

To be authentically persuasive, you must design your message to engender trust. Your message must make listeners know you're an expert, feel you care and believe you can really help them.  When your message shows that you know the roadmap, can guide them through the risks and that you want what's best for them, you become the one they trust.

In this workshop, Sandra Zimmer, the creator of The Zimmer Method for Authentic Communication, will guide you through the steps of creating an authentically persuasive message. You'll come away being able to apply your persuasive message to your current professional situation such as a group meeting, sales presentation or leadership talk.

You will:

  • Learn 7 elements of a persuasive message that help listeners think and act differently.
  • Clarify the persuasive elements for your important message.
  • Learn how to combine those elements to craft a persuasive message.
  • Learn the 2 master keys to persuasion.
  • Practice delivering your message so that it comes from your heart and has the best chance of persuading your listeners.

This program will give you the tools for crafting a persuasive message so you can repeat the process for future messages. You will likely use this Zimmer Method for speaking persuasively for the rest of your life!

Individual Coaching

Need immediate support to speak persuasively in an upcoming meeting, sales presentation or leadership talk?

Individual coaching with Sandra Zimmer by phone, by Skype or in person can help you craft a persuasive message so you have the best chance of influencing the outcome. Phone or Skype sessions can often be done immediately.

After I spoke in Orlando their sales increased dramatically and everyone stayed for the last day of the seminar to hear me speak again when they normally have a 40% attrition rate. Thanks for your help....It obviously made a difference.

Mike Kesner, DDS

Thank you for an outstanding management retreat for United Environmental Services. UES has a ten year tradition of holding annual management retreats and has invested in many forms of leadership and motivational facilitators. Your Presentation, Persuasion & Leadership Presence was one of the most powerful retreats we have experienced.

Lisa Gary, Vice-President, UES


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It's Your Time To Shine: How to Overcome Fear of Public Speaking, Develop Authentic Presence and Speak from Your Hear by Sandra Zimmer

It's Your Time To Shine:
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Develop Authentic Presence
and Speak from Your Heart

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Sandra Zimmer at the Eastside Chamber of Commerce, Houston
Sandra Zimmer presents short talks and speeches for your organization.