I am in love with this word – storyselling!  It says it all about the power of stories to persuade listeners to buy products and services or buy into ideas. Storyselling is the act of telling the authentically persuasive story. It is sharing the story that excites others to say, “Yes, I want that!” [...]

  Next week I am facilitating a day-long training program for sales professionals in the world’s fifth largest software company. Unlike my usual clients who feel fear of speaking, these folks will be good at speaking and selling.  They are already very successful. So, “What,” I wondered “Do they need from me?” They need me [...]