I just read a great series of articles by Andrew Dlugan of Six Minutes Blog fame. Andrew has reminded us that Aristotle wrote the definitive work on what it takes to be persuasive over 2300 years ago.
He defines the three aspects of persuasion, Ethos, Pathos and Logos. Then he writes an article about each of these qualities that add up to delivering a persuasive message.
Andrew’s article is called Ethos, Pathos, Logos:
3 Pillars of Public Speaking.
I am Sandra Zimmer, author of It’s Your Time to Shine and founder of Self-Expression Center. I offer group training and individual coaching that can help you transform fear of speaking and become a compelling, persuasive speaker so that you can shine when you share your ideas, insights and expertise. You can download a copy of my Grounding Exercise or an eBook version of It’s Your Time to Shine at www.self-expression.com.